While current Covid-19 and tech times turn brick and mortar shops into eCommerce sites and offline shoppers turn into frequent online shoppers, eCommerce is fast becoming bigger and better. With this rise in eCommerce popularity, the online space is becoming flooded with online shops and eCommerce sites. So, the question then becomes, how does your eCommerce site or online shop become the go-to virtual shopping haven for local, and international shoppers?
The answer – eCommerce marketing. More specifically, paid media and marketing.
Yes, there are many ‘free’ ways to go about marketing your eCommerce site, but when setting out to drive eCommerce business sales, and quickly, paid media is your golden ticket to online shopping sales success.
In this blog we take a brief look at paid media and marketing strategies including SEO, PPC, paid social media ads, among others.
Paid Media Such As SEO Drives eCommerce Business Sales By Getting Websites Noticed
A quiet eCommerce website is a failing one. To get those sales up, you have to drive people to your website. Investing in Search Engine Optimisation will assist you in reaching more customers. Through effective SEO, you’ll bring ready-to-buy shoppers to your online shop, thanks to boosted website rankings in search results. This paid media definitely helps you reach your target audiences and beyond. What you achieve here is creating a strong connection with high-value shoppers who are wanting to spend and spend big.
Pay Per Click (PPC) Advertising Needs To Be Part Of Your eCommerce Marketing Strat!
With this paid media, your eCommerce website will attract the kind of shoppers who know they want, but they need the right place to get it. This paid media revolves around high-intent searches and because your paid ad will appear right at the top of search results, you’ll attract an abundance of leads that are ready to convert. Customers looking for products exactly like yours! Easy conversions mean increased business sales.
Get Advertising On Social Media And Invest A Little Finance To Get A High ROI
Driving sales is pretty much guaranteed when you include paid advertising on social media. Shoppers, in fact most of the world’s population, spend most of their time on social media. So, use paid marketing media on popular social platforms to reach these people. While there is a vast selection of paid media types on each platform, you can pick and choose which one is best for you and your eCommerce site. But it’s good to know that they all pack a powerful punch in driving up your online business sales. Market your products to interested leads, whether on Facebook, Twitter, LinkedIn, Instagram etc. Even better to know, these paid ads encompass precise ad targeting so reaching that ideal customer or persona is easy. Reach them and them get them to buy!
For more information on paid media and effective marketing strategies for your eCommerce business and online shop, contact Top Drawer. We’ll get your online products and service flying off your website’s virtual shelves. Full online shopping carts mean high sales and a booming online shopping business. Call or email right away!