Content marketing has become exceptionally popular over the last few years, with effective content marketing being considered indispensable in any successful marketing campaign.
People have become quite put off by blatant online advertising. What’s more annoying than constant Facebook ads while you’re trying to do your daily social media browsing?
But what about a funny video, or an interesting blog post? That is something you’d click into right?
What Is Content Marketing?
Essentially, content marketing is a type of marketing that provides the target audience with content such as blogs, videos, social media posts, quizzes and more.
This content is usually branded but does not explicitly advertise or promote the brand behind the content.
Content marketing can be interesting, informative, creative or humorous! It all depends on what suits your target market.
Building Brand Awareness
Great content leads to more shares, and the more people sharing your content means the more people knowing about your brand.
This strengthens your brand’s voice and even if viewers are not ready to buy from you immediately, when they are in need of your products or services, your brand will be the first name that pops into their head.
Ensuring that your logo appears on all visual content and that all visual content follows the same sort of style, it will create cohesion and people will easily be able to identify your brand from competitors.
Educating And Engaging Your Audience
The content that you create and publish should add some sort of value for your audience, whether that be through analysed information in the form of a blog, or just a simple social media post aimed at making them smile.
Educating and engaging with your audience is a sure fire way to retain your current customers, as well as generate new ones, which leads us to…
Generating New Leads
By sharing relatable and interesting content, you are creating opportunities for people to come across your website or social media pages.
For example, if you have a weekly blog on your site that becomes popular, it is highly likely that at least some of the blog readers will convert into customers.
While content marketing should not be an in-your-face advertisement, you should still subtly promote your products and services within this content, to promote more purchases.
Does your business need assistance with its content marketing strategy? Top Drawer is an experienced digital marketing agency that can create customised content marketing strategies specifically for your business model. Get in contact now.